---
title: James Forr at the Academy of Marketing Science Conference
description: James Forr at the Academy of Marketing Science Conference
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---

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Conference News

# James Forr at the Academy of Marketing Science Conference

![James Forr](https://7528315.fs1.hubspotusercontent-na1.net/hub/7528315/hubfs/raw_assets/public/mV0_d-cms-elevate-theme_hubspot/elevate/images/avatar-placeholder.jpg?width=48&height=48&name=avatar-placeholder.jpg)

 James Forr

May 13, 2026

![](https://blog.olsonzaltman.com/hubfs/Imported_Blog_Media/1778884014204.jpg)

OZ’s Head of Insights, James Forr (right), was a panelist for a discussion about neuroscientific insights at the Academy of Marketing Science Annual Conference in Savannah, Georgia this afternoon.

His fellow panelists included Jessica Wilson from iMotions, Manuel Garcia-Garcia from IPSOS, Gaia Rancati from Middle Tennessee State University and Marco Mandolfo from the Polytechnic University of Milan.

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