---
title: Olson Zaltman blog | Announcements
description: Announcements | Insights from Olson Zaltman on how people really think, feel and decide. Deep metaphor research, ZMET studies and what they mean for brands.
---

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- [News And Resources](https://olsonzaltman.com/news-and-resources/)
  
    - [News](https://olsonzaltman.com/news/)
    - [Blog](https://blog.olsonzaltman.com/)
    - [Articles And Books](https://olsonzaltman.com/articles-and-books/)
    - [In The Press](https://olsonzaltman.com/in-the-press/)
- [Work With Us](https://olsonzaltman.com/work-with-us/)
  
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# Olson Zaltman blog

Research, ideas and stories from the Olson Zaltman team on the unconscious metaphors that shape how people choose.

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